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EARLY last year, the former British High Commissioner to Nigeria, Sir Richard Gozney, made a statement that corroborated what many Nigerians already knew. He said, ”The UK Visa operation in Nigeria is one of UK‘s biggest and busiest in the world.

It seems Nigeria's 2018 World Cup kit is not only a hit among fans - opposition players are also lining up to get their hands on the jersey.

Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a professional website, no matter what size your business.

Monday, 04 June 2018 18:41

How Reggie Brown Invented Snapchat

Reggie Brown carefully ran his fingers over the blunt, admiring its tightly rolled perfection. It was almost a shame to smoke such a work of art.

Ever thought about launching your own blog? Ever wondered what it takes, not only to start up that blog, but also to successfully build it over time to make money online or generate a passive income? Clearly, you're not alone. Millions of people try their hand at blogging, but so few actually ever generate a substantial income from their efforts.

When it comes to marketing online, you’ve probably already heard that “content marketing” is one of the best ways to spread the world about your site and position yourself as an industry expert. But content marketing is not the same as churning out blog posts day after day.

The single most important thing to measure for every blog post you publish? How engaging it is to your audience. When it comes to blog posts, "engagement" doesn't just indicate quality. Often, it also correlates with the number of conversions your sales-oriented content generates.

Change is good. It’s, as the cliché goes, the only constant. But change is also hard. And the hardest kind of change, outside of my transformation from obnoxiously dressed teen to a just plain obnoxious man-child, is changing the kind of smartphone you use.

Tuesday, 05 June 2018 02:35

3 Reasons Why Your Blog Sucks

Successful blogging isn't rocket science. When you work with hundreds of different brands like I have done over the years, you notice a common theme among all the different business owners, entrepreneurs and marketers. One of the most glaring issues I see on a daily basis is that every businessman or woman who I speak to emphasizes the importance of their company blog. Yet most of the time, their blog sucks! It doesn’t generate any revenue or traffic for their business, and there is no game plan or organization behind the blog.

Running a good blog or content marketing strategy probably isn’t as hard as running a kingdom. Figuring out what your readers actually want from you can be done through surveys, monitoring website analytics and several other easily available tools. Research done by others in your niche or industry can be useful sources too.

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