Successful blogging isn't rocket science.
When you work with hundreds of different brands like I have done over the years, you notice a common theme among all the different business owners, entrepreneurs and marketers. One of the most glaring issues I see on a daily basis is that every businessman or woman who I speak to emphasizes the importance of their company blog. Yet most of the time, their blog sucks! It doesn’t generate any revenue or traffic for their business, and there is no game plan or organization behind the blog.
Running a good blog or content marketing strategy probably isn’t as hard as running a kingdom. Figuring out what your readers actually want from you can be done through surveys, monitoring website analytics and several other easily available tools. Research done by others in your niche or industry can be useful sources too.
Employee mental health is a win-win for entrepreneurs who acknowledge there is a concern.
Entrepreneurs are well aware that, of all the elements their companies are made up of, the hardest to replicate are their employees. To maintain this differentiating factor, it would make sense that leaders would do everything possible to ensure their teammates felt supported physically, mentally and emotionally.